Prairie Ridge Resort
influencer marketing & paid social
Through targeted marketing, I helped a beautiful but unknown glamping resort achieve a 4.21 ROAS on paid ads and their highest single-day booking record.
Perifit
influencer marketing
Led an international influencer program for Perifit, helping make pelvic floor training a more approachable and empowering topic for women. The campaign drove positive ROI and reached audiences across multiple countries.
1Password
brand partnership &
influencer marketing
During my time at 1Password, I led this brand partnership campaign from ideation to post-campaign analysis. With the esports team Gen.G, we developed a virtual scavenger hunt to engage the gaming community and instill healthy cybersecurity habits.
FITT Factor
influencer marketing
With a quick turnaround and a limited budget, FITT Factor was able to promote their new website, social channels, and upcoming attendance at a fitness expo.
Fareconnect
full marketing program
As Fareconnect’s first marketing hire, I was brought on to build a marketing program designed to help their travel agents generate new leads.