In my role as a Brand Marketing Manager at 1Password, I led a partnership with an esports team called Gen.G. I managed this partnership from ideation and outreach, all the way through to post-campaign analysis.

For over three weeks, the gaming audience participated in a virtual scavenger hunt where fans tried their luck at a series of digital puzzles. Upon completing each puzzle (seven in total), participants moved to the next stage of the scavenger hunt. With each stage of the competition, the puzzles became more difficult, making it that much harder to receive the final password. Upon completing all seven puzzles, participants were entered in a draw to win various prizes including numerous Playstation 5's.

Top video game streamers including Stanz, Goofywise, and Luxx shared hints for each puzzle to help participants advance in the quest. In addition to this, we utilized all social channels, paid ads, affiliate publications, 1Password's podcast, PR, and numerous blogs to enhance the reach of this campaign.

Particpants from the USA, Canada (excluding Quebec), UK, Germany, Netherlands, France, and Belgium who were 13+ in age was eligible to compete in the Quest for the Lost Console.