influencer marketing
You’ve likely seen influencers online, sharing glimpses of their daily lives, discussing products, and connecting with their communities. These individuals have cultivated a dedicated following around their passions and expertise. For brands, partnering with influencers offers powerful opportunities to amplify your message and reach your target audience in a more authentic way.
leveraging influencers for your brand
Influencer marketing is a unique tactic that adds a personal touch to your brand. Regardless of your goals, influencers can help you achieve them. Here are just a few ways they can make an impact:
Increase visibility for your brand or product
Build credibility with your target audience
Test messaging and engage with new audiences
Reach customers at every stage of the marketing funnel
influencer marketing packages
the DIY package
For brands launching influencer marketing for the first time, who want the right tools and guidance to succeed, while managing outreach and negotiations in-house.
Includes:
Influencer marketing strategy
Influencer creative brief
List of 10-15 influencers
Influencer management template
Outreach message template
Performance tracking template
Starting at $1000 CAD
Timeline: 1 month
the wingwoman package
For brands and agencies with an established influencer program that could use additional support to scale or streamline efforts.
Can include:
Influencer sourcing
Outreach & negotiation
Campaign execution
Starting at $750 CAD
Timeline: Minimum 1 month commitment
the all-in package
For brands that are all-in and want their influencer marketing handled from start to finish. No effort required.
Includes:
Influencer marketing strategy
Influencer creative brief
Research & source influencers
Manage outreach, negotiation, and execution
Influencer management, perofrmance and outreach template included
Post-campaign analysis
Starting at $1250 for the first month, then $750 the following months
Timeline: Minimum 3 month commitment
Ready to get started with influencer marketing?
the process
(may vary per project)
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We’ll start with a call to explore your brand, audience, and goals. I’ll ask questions to understand your vision and how influencer marketing can support your objectives.
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Using the insights from our discussion, I’ll create a custom influencer marketing strategy that includes campaign goals, target influencer profiles, and an outreach plan tailored to your brand.
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I’ll identify influencers whose values, audience, and content align with your brand. You’ll receive a curated list of options to consider, along with their key metrics and engagement data.
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I’ll contact influencers on your behalf, presenting campaign opportunities and managing conversations. Together, we’ll finalize agreements and set clear expectations for deliverables.
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Once influencers are on board, I’ll create a detailed creative brief that provides an overview of your brand, the campaign, and other essential details. I’ll oversee the process to ensure everything runs smoothly, from content creation to posting.
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Throughout the campaign, I’ll track performance metrics and provide updates, adjusting the strategy as needed to maximize impact and reach.
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After the campaign wraps up, I’ll deliver a comprehensive report with results, insights, and recommendations for future influencer partnerships.
