Fareconnect

full marketing program

Fareconnect is a Canadian travel agency with a network of over 400 agents nationwide. In late 2024, they brought me on as their first marketing hire to strengthen their online presence, drive lead generation for their travel agents, and strategically allocate supplier-provided budgets.

After developing a comprehensive marketing strategy and Q4 2024 campaign plan, I led the execution of several key initiatives:

  • Created paid ad copy and visuals

  • Managed Meta paid ad campaigns

  • Designed and optimized landing pages for lead capture

  • Curated and managed social media content

  • Wrote blogs to drive engagement and boost SEO

  • Launched a monthly newsletter to nurture and convert leads

To ensure transparency and alignment, I delivered weekly ad performance reports and provided monthly summaries of key marketing metrics to the Fareconnect leadership team.

A beach with palm trees, a turquoise ocean, and people surfing, swimming, and relaxing. The text overlay reads 'ESCAPE TO PARADISE' and 'We plan. You pack.' alongside the Fareconnect logo.
A woman in a green dress and wide-brimmed hat touches her shoe to the toe of a large, colorful cowboy boot statue outside a store with a display of cowboy boots. The image includes a sign with the text, 'No boots? No problem. Nashville's waiting. We plan. You pack.'
Website homepage for Fareconnect showing a woman in a swimsuit at the poolside with the ocean in the background. The page promotes booking beach getaways with text and a group photo of travel agents.
Three young men smiling and posing excitedly in front of the famous Las Vegas welcome sign with palm trees in the background.
A beach scene with lounge chairs and umbrellas under palm trees, overlooking the ocean with clear blue skies.

the results

Q4 2024 Metrics

  • 4.1% Meta ad CTR

  • 9.2% landing page conversion rate

  • 35.5% newsletter open rate

  • 8% Facebook engagement rate

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