Fareconnect is a Canadian travel agency with a network of over 400 agents nationwide. In late 2024, they brought me on as their first marketing hire to strengthen their online presence, drive lead generation for their travel agents, and strategically allocate supplier-provided budgets.

After developing a comprehensive marketing strategy and Q4 2024 campaign plan, I led the execution of several key initiatives:

• Created paid ad copy and visuals

• Managed Meta paid ad campaigns

• Designed and optimized landing pages for lead capture

• Curated and managed social media content

• Wrote blogs to drive engagement and boost SEO

• Launched a monthly newsletter to nurture and convert leads

To ensure transparency and alignment, I delivered weekly ad performance reports and provided monthly summaries of key marketing metrics to the Fareconnect leadership team.