FITT Factor is a unique training program that integrates the four components of fitness and challenges you with:

• Frequency

• Intensity

• Time

• Type

The FITT Factor team recently overhauled their entire fitness program, including launching a new website and social media channels. To highlight these updates, they participated in The Fit Expo in Los Angeles, California, where they hosted a booth and led a workout session.

With just one month and a limited budget, they were on a mission to amplify their presence by collaborating with influencers to promote the program and generate excitement about the expo. I successfully secured five influencers and one brand partner to join the effort. To boost the visibility of their new Instagram account, I organized a giveaway actively promoted by the influencers. Our brand partner, Sweet Fuel, added value to the campaign by contributing a prize, further enhancing the giveaway’s appeal.