Perifit

influencer marketing

Perifit is a women’s health company dedicated to empowering women through education and innovative solutions for sensitive health topics like pelvic floor training and breastfeeding. Their product lineup includes the Perifit Care, Perifit Care+, and the Perifit Pump, which are designed to support women’s well-being at every stage.

From January - November 2024, I worked with Perifit to hone in on their influencer marketing strategy and work to focus their efforts while improving metrics.

This project entailed:

  • Further defining their target audience and countries (France, Germany, Spain, and the US).

  • Establishing guidelines and parameters for the types of influencers they worked with.

  • Created personalized outreach emails that resulted in many positive responses from influencers.

  • Streamlined numerous processes to improve efficiencies.

  • Sourcing influencers for the launch of the Perifit Pump in the U.S.

  • Assessed the impact of nano versus micro influencers.

Throughout my time with Perifit, a few successful influencers I partnered with include:

  • Caroline Parker

  • Olivia Hammond

  • Nora Maite

  • Nina Haines

… and many more!

the results

  • Improved the CPA by 26.9% and CVR by 0.55% in Q1 alone.

  • In Q2, we achieved a 128% return on investment.

  • In Q3, we continued this growth with a 250% return on investment.

Caitlynne, Brand Marketing Manager

“Kayla was a dedicated and hardworking member of our team. She consistently implemented feedback promptly and maintained an organized approach with a strong focus on figures to lead her decision-making. Her positive attitude made collaboration easy and enjoyable.”

Alyssa, Brand Marketing Manager

"Kayla smoothly stepped into her role overseeing influencer partnerships, demonstrating impressive knowledge and skills despite being new to freelancing. She effectively aligned our marketing strategy with our influencer initiatives, maintaining clear communication, professionalism, and a consistently positive attitude. I highly recommend Kayla for her outstanding contributions!"