Because two heads are better than one.
We’ve teamed up to take the stress out of scaling - giving you the big-agency expertise without losing the perks of working with freelancers: flexibility, personal attention, and fresh ideas. Highlift Social builds the creative and brand story; (un)matched marketing makes sure it reaches the right people at the right time. Book a discovery call today to learn how we can elevate your marketing.
Meet the dynamic duo
Kayla Tycholiz
Hey there, I'm Kayla, a freelance marketer who believes the best campaigns feel less like advertising and more like conversations.
With 8+ years of working with everyone from scrappy startups to global brands like 1Password, I've learned that authentic connections always outperform flashy gimmicks.
I specialize in brand partnerships, influencer marketing, and campaign development that works in the real world, not just in presentations.
I help brands across tourism, health & wellness, tech, and beyond create meaningful connections with their audiences. Whether you're a startup finding your voice or an established brand deepening relationships, I bring strategic thinking, creative execution, and zero marketing fluff.
Caila Ellerman
Hey, I’m the other Caila - the strategist, designer, and marketing nerd behind Highlift Social.
After nearly a decade in the field (both in-house and agency-side), I started freelancing to do things differently: more flexibility for clients, more results.
I partner with small businesses, startups, and solopreneurs to build marketing systems that actually work - from search engine visibility to converting clicks into customers
If you're looking for plug-and-play support from someone who gets strategy and execution, you’re in the right place.
If you’re here, chances are you’ve felt one of these before:
🚫 Influencer campaigns or partnerships that don’t convert
🚫 Ad spend that feels like a gamble
🚫 Creative agencies that overcharge - or freelancers who underdeliver
🚫 No clear strategy tying it all together
That’s where we come in. Together, we close the gap between creativity and performance so you finally get both.
What We Do Together
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Website Design & SEO
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Google & Meta Ads
Meet your customers where they are - on social media and searching Google. We have proven results across these platforms to help brands get in front of the right audiences and turn clicks into customers.
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Influencer & Partnership Marketing
We leverage authentic connections to amplify your brand through strategic influencer collaborations and brand-to-brand partnerships. Whether it's connecting with trusted creators who genuinely engage your target audience or developing co-branding opportunities, joint campaigns, and strategic alliances, we create partnerships that expand your reach and drive measurable results.
Ready to get started?
Schedule a free 30-minute call, and let’s brainstorm your next big idea together!
Interested in a full scale marketing program?
We do that too.
We know every business has different needs. If you don’t see a service listed, that doesn’t mean it’s out of reach. Through our network of trusted freelancers, we can bring in the right experts to round out a complete marketing program for you.
You get the benefit of a full-service team - without the agency price tag or red tape.
Why us
When you hire us, you’re not just getting 15+ years of combined experience across nearly every corner of marketing - you’re getting seasoned professionals without the layers and formality of a traditional agency. From small businesses to major brands, we bring the same care and strategic expertise to every project, no matter the size.
As freelancers, we stay versatile, collaborative, and cost-efficient - no inflated overhead or cookie-cutter strategies. Just thoughtful, results-driven marketing shaped around your unique goals.
Every brand is different. Your marketing should be, too.
We helped Prairie Ridge increase bookings by 220% in just 3 months.
Proof the Partnership Works
(un)matched marketing’s Role
Highlift Social’s Role
Influencer marketing
Facebook ads
Partnerships
Website redesign
Social media
Google Ads
The Results
4.2 x ROAS
Meta Ads
$0.08 CPC
Google Ads
8.9% Follower Growth
Social Media
Curious what we could do for your brand?
Let’s talk strategy.
Prairie Ridge Resort
“Working with Kayla and Caila was an excellent experience for Prairie Ridge. Together, they brought complementary skills and perspectives that greatly strengthened our marketing efforts. Their unique skill sets and shared dedication made them a highly effective team, helping us expand our reach, elevate our digital presence, and present the resort in a polished and creative way. The effectiveness of the marketing strategy, designed by Kayla and Caila, was reflected in our ability to outperform financial targets in 2025.”
freelance digital marketing without the agency price tag
With the flexibility of freelancers and the power of a full team, you don’t have to choose between creativity and performance - you get both. Send us an email and let’s map out your growth together.
learn more about us